Cosmopolitan + Snapchat Discover
Popular social media network, Snapchat, introduced channels on which a small selection of publications and media participated to publish Daily Editions encapsulating the top content of the day. Each "Top Snap" is animated with a text overlay of the article headline. If the reader is intrigued they can swipe down for content. To move to the next story they simply swipe right. Each edition is 5-10 "Snaps" which will disappear in 24 hours. I built and headed the creative team responsible for the animations, establishing a visual look and guidelines to represent the Cosmopolitan brand to Snapchat audience.