Cosmopolitan's Internet's Most Famous

Cosmopolitan's Internet's Most Fascinating is a newly introduced yearly award program for the most fascinating personalities and stories across social media and the internet. Celebrating the heavy-hitting main stream celebrities with massive followings such as Vin Diesel or the lesser known emerging stars of Periscope, it aquaints the masses with people to watch across different platforms. The branding challenge was to create a fun, light-hearted, current and pop-culture savvy atmosphere which could be adapt to the responsive deign of the website and then through all the assets, social pages, and any other external tough points. To cover the bases a wallpaper was hand drawn and a logo illustrated to carry through the look and adapt in all the necessary way such as for avatar, video intros, watermarks, article branding, etc.