Working closely with a product development team, I worked with NYX Professional Makeup to launch a new full coverage satin lipstick in a variety of saturated shades. We came up with a new precision-minded lipstick bullet shape that features the NYX branded heart, worked onsite at the component manufacturer to shade match printed graphics to product colors, and branded the tone of the visual packages to follow. We created edgy videos and photography to push the concept within the L’Oreal world at their summit in Paris, standing out from other Los Angeles based L'Oreal brands by embracing the colorful NYX urban vibe.
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