THE JUICY COUTURE HOLIDAY CAT CAMPAIGN FOCUSED ACCESSORIES WITH CATS, FEATURING A ENERGETIC BENGAL, WHO'S COAT & PERSONALITY RESEMBLES A PREDATORY LEOPARD, AND A HIMALAYAN THAT HAS RICH, LUXURIOUS FUR AND ATTITUDE FOR DAYS. THE CATS WERE CAST, ADORNED AND SHOT WITH THE SEASON HOTTEST GIFTING ITEMS, ALWAYS KEEPING THEIR TRUE NATURE AND INDIVIDUAL PERSANILTIES IN MIND.
THE CATS WERE FEATURED IN THE HOLIDAY DIRECT MAIL, AND ACCORDIAN FOLD PIECE COATED IN UV FOR THAT SATURATED HIGH GLOSS FINISH AND A GOLD FOIL "MEEEOW" FOR HOLIDAY SPARKLE.
DEREK BLASBERG WAS FEATURED IN THE ACCOMPANYING VIDEO "ETICATS". THE VIDEO WAS A VIRAL HIT PLAYING UP THE HOLIDAY ETTIQUETTE LESSON DEREK HAD TO TEACH ILLUSTRATED BY HIS PARTNERS IN CRIME, THE ETICATS.
THE CATS WERE APPLIED IN A MULTITUDE OF BRAND COLLATEROL, AS INSTORE SIGNAGE, WINDOWS, E-VITES AND ON THE WEBSITE.
