Couture La La is a flanker fragrance on Juicy Couture Classic, the brand's classic namesake fragrance. Branding marks, advertising templates, product images, instore visuals, etc, developed to support this launch.
Viva La Juicy Noir, the darker side of Viva, is a flanker frangrance on the popular original. I concepted and art directed the supporting visuals, implementing the product visuals in advertising, collaterol, instore and online. Photographer: Graeme Montgomery
Viva La Juicy Holiday visuals were produced for instore and online, including an advertisement for a luxe edition of the hit fragrance. Photographer: Mitchell Feinberg
