NYX Holiday 2019 Packaging
Welcome to the disco—NYX Profession Makeup Holiday 2019 brought beauty junkies an array of trendy yet wearable products in 70s-inspired limited edition packaging. The energetic photo collages and touches of gold glamour became the basis for the entire holiday aesthetic, from merchandizing to advertising. Rolled out internationally, it was NYX's most successful campaign to date, selling out the advent in Europe in 2 days, and featured in many major publication's "best of year" round ups.