A variety of logo lock-ups were created to appear in various ways, as t-shirt graphics, tags, zip-pulls, etc.
Juicy Couture Sport Branding
Logo concept and initial branding designed for the Juicy Couture licensee for sports wear. Launched Spring 2014 the advertising featured the main logo large intermixed with on model shots of the product. The branding concept also featured possible product in a bold array of colors mixed with the brand's use of leopard print. Alternative logos shown are used in various scenarios, such as jaquard waist bands and labelling.